Sales is a highly skilled and well respected team of manufacturer’s
representatives serving the plumbing, Irrigation, PVF, and related
industries throughout the state of Florida.
in 1988, RSL Sales has grown into one of Florida's most respected
sales agencies by providing an unmatched level of service and
dependability. Our drive, integrity and commitment to excellence
have resulted in long term relationships with our manufacturers
who are happy to have seen Florida become one of their top producing
we say we provide an unmatched level of service, we mean it.
At RSL Sales, we are proud of the fact that we go to market
differently. Our goal is not to represent as many lines as possible.
It is to do an extraordinary job for the lines we do represent.
By concentrating our efforts on fewer lines, we are able to
continually put our sales force, and a much higher level of
visibility, in front of a wide range of Engineers, contractors,
and Wholesale distributors.
a full time sales force of seven, we have the manpower, experience,
and deeply rooted relationships to get the job done.
Our sales people all have very solid relationships in place,
and a reputation for being knowledgeable, thorough, and very
service oriented. Our sales people are also continually tasked
with specific objectives. They are always following a formal
sales plan, and I am always giving them tools and management
direction to help them meet their objectives. As our agency
principal I speak with every one of our salespeople every single
day. I also regularly visit key accounts in each market.
of our efforts, and the fact that we go to market differently,
has proven to be very beneficial for the manufacturer’s
Even in today’s challenging market, we continue to grow
sales for the factories we represent. One measure we use to
gauge our success is the dollars per start figure. This is,
how many dollars in product we have in each new home or commercial
project built. In 2010, that figure grew by over 45%. We have
also made terrific gains with the Engineering community, and
specified sales. Last year, we saws a 60% increase in the number
of jobs that we have secured while the project is still in the
planning phase. All of this means that our manufacturers are
seeing much better market penetration, and are much better positioned
for when the construction market rebounds.
achieve these returns by not only staying focused on a handful
of lines but also by relationship selling at every possible
level. From the wholesaler to the contractor, estimator,
project manager, architect, engineer, builder, inspector, showroom
associate, plumber in the field, and homeowner. The products
that we sell frequently and repeatedly get put in front of every
have the sales staff to get it done! From our humble
beginnings as a one man agency, we have grown into one of the
most respected and highly motivated groups of sales professionals
in our industry. Today, we have seven full time outside sales
people as well as a dedicated inside sales team, administrative
staff, and warehousing team.
make regular face to face calls to every viable wholesaler and
contractor in our market. In this day of faxes, e-mails,
and other modern conveniences the face to face sales call seems
to be becoming a thing of the past. At RSL, this is a change
we refuse to accept. Although we will make use of every modern
day means of communication to keep our customers up to date,
we will never accept this as a substitute for calling on our
customers face to face.
RSL Sales we clearly define the way that we do business.
In addition to continually working to make sure that our products
are foremost in our customer’s minds, we are always striving
to add value to both our manufacturers and customers. We work
very closely with our factories and are in touch with them every
single day. We continually strive to supply a constant stream
of marketing ideas and customer feedback. All so we can more
effectively serve our customers.
We believe the contractor is crucial to our success!
Not only do we call on the plumbing contractors in our market,
we do our best to get to every person that has any influence
on choosing the products we sell. This means in addition to
the purchasing agent, we are also in front of the project managers,
company owners, estimators, and plumbers in the field.
associates and designers are also instrumental to our success.
From one end of the spectrum to the other, we have the knowledge
and relationships to get the job done. In addition to regularly
calling on all of the showrooms in our market, we also regularly
conduct product knowledge training with showroom associates,
and call on designers on their behalf.
jump to meet our customers needs! Our
rep's make use of every communication tool available to assure
we are always available. We have a reputation for being very
quick to respond to customers calls, and it is a reputation
we are very proud of!
are proud to be very active and responsible members of our industry.
From attending industry tradeshows to supporting industry associations,
we always welcome the opportunity to network with our peers.
In addition, we are very active in the inspector community.
We maintain great working relationships with the plumbing inspectors
in our area and are always happy to provide information on our
go the extra mile! We realize that it is not always
pricing that sells one product over another. Many times it is
service. Service is one thing that we provide above all else!
Websters defines integrity as a firm adherence to moral or artistic
values. We define it as always acting ethically and honestly.
We will never mislead a customer or misrepresent a product.
Our customers have come to depend on our honesty and integrity.
It is the foremost principle upon which we have built our business.