RSL Sales is a highly skilled and well respected team of manufacturer’s representatives serving the plumbing, decorative showroom, and related industries throughout the state of Florida. Founded in 1988, RSL Sales has grown into one of Florida's most respected sales agencies by providing an unmatched level of service and dependability. Our drive, integrity and commitment to excellence have resulted in long term relationships with our manufacturers who are happy to have seen Florida become one of their top producing territories.

When we say we provide an unmatched level of service, we mean it. We are proud of the fact that we go to market differently than our competition. First, and foremost, we devote a tremendous amount of attention to the lines we sell. Whereas most rep. agencies are always looking for new lines, we are very selective about the type and number of lines we sell.

We will never represent more than a handful of lines. This means that every year we must politely decline manufacturer’s requests for us to sell their lines. This allows us to achieve spectacular returns for the manufacturers we do represent.

In 2006, for our largest lines (lines with over 5 million dollars in annual sales), we averaged approximately 80% growth. These are lines that we have represented for nearly ten years and that we have steadily built sales for. This type of sales growth is not an anomaly, but rather consistent with the sales results we have delivered since we have represented these lines.

We achieve these returns by not only staying focused on a handful of lines but also by relationship selling at every possible level. From the wholesaler to the contractor, estimator, project manager, architect, engineer, builder, inspector, showroom associate, plumber in the field, and homeowner. The products that we sell frequently and repeatedly get put in front of every potential customer.

We have the sales staff to get it done! From our humble beginnings as a one man agency, we have grown into one of the most respected and highly motivated groups of sales professionals in our industry. Today, we have seven full time outside sales people as well as a dedicated inside sales team, administrative staff, and warehousing team. (Follow this link to see how we cover the state and a brief biography on each of our representatives).

OUR COMMITMENT:

We make regular face to face calls to every viable wholesaler and contractor in our market. In this day of faxes, e-mails, and other modern conveniences the face to face sales call seems to be becoming a thing of the past. At RSL, this is a change we refuse to accept. Although we will make use of every modern day means of communication to keep our customers up to date, we will never accept this as a substitute for calling on our customers face to face.

At RSL Sales we clearly define the way that we do business. In addition to continually working to make sure that our products are foremost in our customer’s minds, we are always striving to add value to both our manufacturers and customers. We work very closely with our factories and are in touch with them every single day. We continually strive to supply a constant stream of marketing ideas and customer feedback. All so we can more effectively serve our customers.

We believe the contractor is crucial to our success! Not only do we call on the plumbing contractors in our market, we do our best to get to every person that has any influence on choosing the products we sell. This means in addition to the purchasing agent, we are also in front of the project managers, company owners, estimators, and plumbers in the field.

Showroom associates and designers are also instrumental to our success. From one end of the spectrum to the other, we have the knowledge and relationships to get the job done. In addition to regularly calling on all of the showrooms in our market, we also regularly conduct product knowledge training with showroom associates, and call on designers on their behalf.

We jump to meet our customers needs! Our rep's make use of every communication tool available to assure we are always available. We have a reputation for being very quick to respond to customers calls, and it is a reputation we are very proud of!

We are proud to be very active and responsible members of our industry. From attending industry tradeshows to supporting industry associations, we always welcome the opportunity to network with our peers. In addition, we are very active in the inspector community. We maintain great working relationships with the plumbing inspectors in our area and are always happy to provide information on our contractors behalf.

We go the extra mile! We realize that it is not always pricing that sells one product over another. Many times it is service. Service is one thing that we provide above all else!

Integrity. Websters defines integrity as a firm adherence to moral or artistic values. We define it as always acting ethically and honestly. We will never mislead a customer or misrepresent a product. Our customers have come to depend on our honesty and integrity. It is the foremost principle upon which we have built our business.