Our goal is to always provide an unmatched level of coverage. To make sure that the products we sell are always visible in every part of our market, and to honor our manufacturers and customers in everything that we do.

We have a well known name and an excellent reputation in our industry. We have been calling on the wholesalers, contractors, builders, and design professionals in Florida for over 15 years. With six full time representatives on the road every day, and two full time inside sales people, we offer a level of coverage unmatched by even the largest agencies. We have over 20,000 feet of warehousing space at our fingertips, and pride ourselves on our ability to provide same day shipping.

We also offer one very significant advantage over any other agency. We are very selective in the lines that we represent. As an agency, we have a philosophy of never representing much more than a handful of lines. Your line will always receive a tremendous amount of attention at every level.

As an agency, we are very aggressive, and believe in actively managing all of our salespeople. Each person on our team is responsible for creating and working an ongoing sales plan for each line that we represent. As a principal, I talk with every member of our team daily. We are committed to doing everything we can to stay well ahead of our competition, and to provide outstanding representation for decades to come.

We are an agency that has excelled by focusing on making sure that the products that we sell are represented at all levels. We are very proud of the fact that we have the manpower and the relationships needed to represent our manufacturer's products at each level necessary to assure total representation.

The map on the following page details how we cover the state of Florida. The following pages also go into greater detail on just how we provide a level of coverage that is unmatched by any other sales agency.

INSIDE SUPPORT STAFF

Whenever you ring into our office, there is always a friendly helpful person waiting to help in any way they can. This initial point of contact is vitally important. Customers will never encounter an automated phone system, or be sent to someone's voice mail. We take great pride in offering our customers hassle-free service. Customers make one call to us, and we do the rest.

If a customer needs sales support they get it immediately. If they need a quotation, our inside staff immediately notifies the representative and together they get the customer the pricing they need as quickly as possible. If a customer needs specification sheets, or product literature, it is e-mailed, faxed, Fedexed, or personally put in their hands immediately!

Database management is another job for our inside sales team. We do not simply buy names from a list broker and update them every year or so. We are constantly shaping and re-shaping our contact databases. Currently we maintain separate databases on wholesalers (including their sales and counter people), showrooms & designers, plumbing and mechanical contractors, service plumbers, Architects & Engineers, builders, and inspectors. Our inspector list has the names of nearly every inspector in the state. When we want to get information to someone, it gets exactly where it needs to be. For example, if we want to mail every commercial contractor information on a new commercial drain, it is easy for us to do. If we want to bring inspectors up to speed on new product approvals it is a snap. All of our databases are excel cross-linked and can easily be merged into our fax broadcasting software, or e-mail groups. With a few mouse clicks we can deliver information any way our customer would like it.

Another vitally important function for our inside staff is the day to day accounting, order entry, and sales tracking. We make sure that every bit of sales information we receive from our manufacturers is passed on to our salespeople. We also track every single invoice by customer, rep, and manufacturer. This allows us to provide our guys in the field with very detailed sales reports every single month. These sales reports are always easy to read, concise, and extremely accurate. At a glance, our guys know exactly what every account in their territory is doing, and how they are tracking against the previous year.

MARKET COVERAGE -- THIS IS WHO WE CALL ON

Not all that long ago, manufacturers representatives would call on the wholesale distributors, visit with the purchasing agent, update their catalogs, and maybe drop off a few doughnuts at the counter.

Our belief is simple, if that is all we have to offer we would be doomed! We would be offering very little value to the wholesaler, and only marginally more to the manufacturer. In order to be successful, we need to create constant and dynamic activity between the contractors who are choosing our products and the wholesalers who sell them.

To simply say that we call on wholesalers, plumbing/mechanical contractors, architects, engineers, showrooms and job sites, is not enough. In order to truly get the maximum exposure for the products we sell, each of these categories must be further broken down.

AT THE WHOLESALER - FIVE VISITS TO MAKE

Beyond making sure that the buyer has up to date catalogs, and knows about promotions that are running and new products, we like to involve the entire branch in our sales efforts.

Often, our first stop is at the counter. These guys are on the front line, and often our best allies. We actively involve them in all of the different promotions that are going on, and make sure that their product knowledge is always up to date. We make certain they are aware of the new products available, and have lots of samples to distribute (where it is feasible). We have found that once we educate the counter people, and involve them in taking our products to market, they will actively promote our products over our competition.

Next step, and arguably the most important, is with the inside/outside sales people. These salespeople are often one of our best tools for helping to exponentially increase our presence in the field. We make certain are up to date with their own catalogs, literature, new sample information, samples, and promotions. We regularly put together sales incentives to promote new products, and constantly strive to stay visible with branch salespeople. All of our reps regularly schedule product knowledge sessions with salespeople and conduct "ride-a-longs" so that branch salespeople can see firsthand how we present our products to the contractor.

Next step, walk the warehouse and visit with the warehouse staff. If we truly want to know how successful we are in the branch all we have to do is to check the shelves. Does the buyer need to be made aware of product that is running low? Have any competitors products crept in? Are we shipping timely & complete? Are there any returns that need to be handled?

Last, but not least, we always keep the owner or branch manager up to speed on our activity within the branch. Knowing that we are always working with his people, and actively promoting products, makes the branch manager or owner a lot less likely to sell us out for a lower priced competitor. One of the cornerstones of our agency is that we never want to be the "low price leaders". We want to sell quality, value, service, and dependability!

Another important facet of our relationship with the owner/branch manager is enlisting their help to create a promotional calender. This is an extremely valuable tool for both of us. It is fully explained in the "Wholesalers Toolbox" portion of this presentation.

AT THE CONTRACTOR -- TURNING UP THE HEAT!

As plumbing contractors have grown, they have developed into corporate type multi-dimensional operations. Many have their own buyers, separate job estimators, and fabrication shops. There are quite a few shops that have upwards of one hundred plumbers in the field every day.

It is our goal to make sure that we are getting to every part of the contractor equation. Our journey starts at the buyer. Do they have up to date product catalogs? How about specification sheets and MSDS information? Are they up to speed on new products and code information? Are they techno savy? Would they like e-mailed updates & promotional information from us? Are they fully aware of all of the advantages of drop shipping? Here is the big one. ARE THEY AWARE OF WHAT WHOLESALE PROMOTIONS ARE GOING ON IN THEIR MARKET?

Next, our journey takes us to the guys that are doing take-offs & estimating. These guys have a lot better grasp of where they can use a product to help to solve a problem, or to better value engineer a job. Where a purchasing person might not buy a product because it costs a few pennies more, an estimator or job foreman does not mind paying more for a product that may save them both time and money. Estimators are always working on up and coming projects. Often, this is one of our best opportunities to introduce specified products. We will often ask if there is an architect/engineer that we can visit on their behalf.

A lot of larger shops run fabrication shops. These guys really like to be kept in the product loop. Making sure they get their hands on lots of product samples always pays off. Is there anything we can do to help speed their production?

Anytime we can, we make sure and visit with the principals. Are they getting good feedback on the products they are using? Are they interested in a factory tour? Would they like us to e-mail them new product information or industry news? Are there any builders or design professionals we can visit on their behalf?

JOBSITE VISITS

These hands on calls are by far some of the most productive, and certainly the most enjoyable, calls that we make. We are all proud to own hard hats, and like to put them to use often. We get more product knowledge in an hour on a job site than we do sitting in a sales meeting for an entire day. The guys at the job site are thrilled to see us pull up. They know that we are always going to turn them on to the latest, greatest stuff, and lots of different product samples. They also really seem to appreciate that we are out there putting our hands on the products with them, Not just selling them.

BUILDERS, ARCHITECTS, ENGINEERS & SPECIFIERS

One of the trends that we have noticed in recent years is the increase in products that are being specified at the design level. As contractors began to tell us that the plans they receive call for a specific brand of product, we realized this is an area where we needed to focus our attention.

The payback has been phenomenal! What we found is that many of the architects and engineers we call on were very eager for new product information. They often tell us that the reason they had specified a particular products is "That is the only book I had". By making sure that Architects and Engineers are kept up to date with the latest product literature and specification sheets, we are able to assure placement of our products before the plumber even bids the job!

SHOWROOM/DESIGNER SALES

We are proud of our relationships at the showroom level. Showroom associates and interior designers are a little different than our typical customer. The products that they sell are all about the latest styles and what looks great.

However, it is very important to them that a product has a great support network. They need to know that there is someone locally that is immediately available to handle their needs. If a plumber is in the middle of an installation and has a question, we are always there.

We are very visible with our showroom customers, and regularly conduct product knowledge sessions with every showroom associate. In addition, we are happy to interface with the plumber at any level necessary to assure a smooth installation and a pleasant experience with our showroom products.

Showroom sales are all about being very visible and extremely dependable. These are two of the cornerstones that we have built our agency on, and part of what truly puts us a step ahead!

KEEPING A HIGH PROFILE -- STAYING ACTIVE IN OUR INDUSTRY

We keep a very active trade show presence. We attend every major trade show in the state, and a bunch of regional wholesaler shows.

Whenever we attend these shows we make certain to do something a little different. For years, we have packaged "goody bags" that are filled with different product samples, and some sort of redemption offer. For example, tell us what you think of Megaloc & we will send you a free T-Shirt. Always something to keep it fun for the attendees.

Another fun example, that had them lined up outside our booth, are fun games like our TKO knockout party. For this promotion, we had an attractive girl setting up a demo of a knockout closet flange that we sell. Every time a contestant would remove a knockout, it would reveal a prize. Everyone had a chance to actually use the product, and everyone walked away a winner.

Another fun one was the USB challenge. This is a revolutionary new bracketing system that saves the plumbing/mechanical contractor lots of time. We built a full scale frame wall in our booth. Once again, we enlisted the help of an attractive model. She had a $100 bill, and offered it to anyone who could bracket a pre-assembled shower tree faster than she could. Again, it was the hit of the show, and we had lots of people lined up outside the booth waiting to give it a try. Everyone had a blast. Even more importantly, they got to put their hands on some great new products and see the benefits by actually using them.

DISPLAYS

One of the little things that we do, that really goes a long way, is to always make sure that we always clean up and restock any display units that we have in the branch.

This small act goes a long way. Usually, because of this, our friends at the counter area are willing to give us the best locations for all of our displays. We have demonstrated for years that a well stocked selling unit drastically increases sales and builds brand loyalty.

E-Commerce

We are proud to say that we take advantage of every opportunity that technology affords us. Each one of us uses the internet every single day to communicate, share files and to view reports. It seems that every time we turn around there is something else that technology allows us do.

To simply say that we have a web site, and that this makes us techno-savy, is like saying an 800 number makes a company have great customer service. It takes a little more than just a web site.

One of the biggest requests that we have from our customers who use the internet often is for product specification sheets, or MSDS information. We have built libraries of all of this information, and often share it with our customers using Acrobat Reader.

Our website www. RSLSales.com is continually updated and features a lot of valuable information on the products that we sell. It features new product updates, as well as separate wholesaler and contractor areas. In addition to specific product promotions, specification sheets are also online, and easily accessible.

Currently, we E-mail product specials & new product information to any wholesaler or contractor that would like to receive it. E-technology is just one more way that we seek to create an increased sense of product awareness, and to make sure that we are very visible in the market.

OUR COMMITTMENT

We will always represent the products that we sell at all levels. From the design professional drawing up the plans to the plumber on the job site. From our wholesale partners to export or o.e.m. Fabricators in our territory. We will build maximum product awareness at all levels.

We will honor our manufacturer in everything that we do. Honesty and integrity are always our foremost concerns.

We will always work to create new opportunities for our wholesale partners. Our goal is to always be the most valuable tool in their sales arsenal.

We will never represent much more than a handful of lines. Every line that we sell will always receive maximum representation.

We will always work to protect market pricing. We believe very strongly that we can never do our manufacturers justice by being the low price leader. It is our job to sell quality, value, dependability, and service.

Our representatives will always spend their time selling. We will take advantage of every tool that technology affords us. However, we will never be bogged down by internal report writing, administrative, or warehousing tasks.

We will always be forward thinking. We will continually search for new ideas and promotions that will further our presence in our marketplace.